The Startup My City was a content hub to create awareness and educate the target audience about Hitachi’s social innovation solutions. It’s a part of the company’s Global Brand Campaign and was launched in 2016.

Hitachi wanted to boost its profile as the industry leader in the Social Innovation Business and connect with Global Business Leaders and Decision-makers. It then reached the audience through the publisher they trust. The company partnered with The Economist Intelligence Unit as the source of information on a theme that interests them.