PRODUCT DESIGN
Empowering Small Businesses with Hassle-Free Advertising Solutions
Small businesses selling on Lazada found the earlier Ads platform too complex, which deterred them from considering these solutions as viable options.
Year
2020-21
Company
Lazada
Product
Lazada Advertising
Platform
Web
Methodologies
Competitive Analysis
Analytics
User Interview
Usability Testing
My Roles
Research
Prototyping
Visual/UI Design
Lazada Advertising is end-to-end advertising solutions that enable sellers to reach customers at every stage of the user’s journey.
It encompasses 3 user groups:
- Sellers/Advertisers
- Buyers/Shoppers
- Affiliates
Each engaging with the ads in different ways to meet their unique needs.
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