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PRODUCT DESIGN

Empowering Small Businesses with Hassle-Free Advertising Solutions

Small businesses selling on Lazada found the earlier Ads platform too complex, which deterred them from considering these solutions as viable options.

Year

2020-21

Company

Lazada

Product

Lazada Advertising

Platform

Web

Methodologies

Competitive Analysis
Analytics
User Interview
Usability Testing

My Roles

Research
Prototyping
Visual/UI Design

Lazada Advertising is end-to-end advertising solutions that enable sellers to reach customers at every stage of the user’s journey.

It encompasses 3 user groups:

  • Sellers/Advertisers
  • Buyers/Shoppers
  • Affiliates

Each engaging with the ads in different ways to meet their unique needs.

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