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Iwan is a Designer Based in Singapore


As a seasoned designer, I’ve honed my craft across diverse industries such as fintech (Standard Chartered Ventures), e-commerce/tech (Lazada), global conglomerate (Hitachi), and creative agency (WPP Group). My expertise primarily centres on interaction and visual design, enriched by a deep understanding of user research. I’ve collaborated with global brands and designed dozens of products that have been successfully launched in the market.

Outside of work, I’m currently immersing myself with the endless potential of Generative AI. Reach me at to see how I can help you.

What I believe

1. Clean visual design

Remove the clutters and focus on what matters: the content and functionality.

2. The devil is in the details

A small detail can make a huge impact and incremental changes can lead to exponential results.

3. The end-to-end customer experience matters

See the whole big picture beyond one particular product or touchpoint and connect the dots.

4. Iterative process

Because we almost never get the thing right at the first time. Look at the data and continuously improve our products. Know when to pivot.

5. Design is a team sport

Break the silo.

I had worked with


  • Alibaba
  • eBay
  • Energy Market Authority, Singapore
  • His Majesty Sultan’s Flights, Brunei
  • Hitachi
  • Lazada
  • M1 Singapore
  • Mann+Hummel
  • Microsoft
  • Ministry of Manpower, Singapore
  • National University of Singapore
  • Nparks, Singapore
  • Novartis
  • People’s Association, Singapore
  • Spark Systems
  • Standard Chartered Bank
  • Sumitomo Mitsui Construction Corporation
  • Sunglass Hut

My tools


  • Figma / Figjam 
  • Sketch / Adobe XD (before Figma)
  • GPT4 / Claude
  • Midjourney
  • Perplexity AI
  • Photoshop
  • Illustrator
  • Jira
  • Notion
  • Procreate
  • VSCode
  • Github
  • WordPress
  • Google Analytics

Explore More


This section highlights my professional work in both corporate in-house and independent design roles.

Gen AI

Here is a curated collection of experiments I’ve done with AI tools over the past year.