Iwan is a Designer Based in Singapore

TL;DR

As a seasoned designer, I’ve honed my craft across diverse industries such as fintech (Standard Chartered Ventures), e-commerce/tech (Lazada/Alibaba Group), global conglomerate (Hitachi), and creative agency (WPP Group). My expertise primarily centres on interaction and visual design, enriched by a deep understanding of strategy & research. I’ve collaborated with global brands and designed dozens of products that have been successfully launched in the market.

Outside of work, I’m currently exploring the endless potential of Generative AI. Reach me at iwan@iwan.sg to see how I can help you, or connect through LinkedIn.

What I believe

1. Clean visual design

Be thoughtful: remove unnecessary clutters and focus on what matters — the content and usability.

2. The devil is in the details

A small detail can make a huge impact and incremental changes can lead to exponential results.

3. The end-to-end customer experience matters

See the whole big picture beyond one particular product or touchpoint and connect the dots.

4. Iterative process

Because we almost never get the thing right at the first time. Look at the data and continuously improve our products. Know when to pivot.

5. Design is a team sport

The role of designer goes beyond Figma. We need to collaborate with others to bring our design to life.

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