Humanizing Technology through Design
Why did so many digital products fail? It’s easy to assume that if a product is built with cutting-edge technology and crafted with a strong marketing message, commercial success is highly likely. And yet, we can’t ignore that most people buy a product or service to solve their problem. As such, a deep understanding of human, the people who interact with the product, is critical.
The cause of failed products is quite often a misalignment between the product offers and the user’s needs. Equipped with empathy, designers are skilled at articulating people’s needs and translate them into demand. My mission as a designer is to help businesses grow by delivering best-in-class digital products that customers love.