I am a UI/UX designer, web analyst, and founder of Opacity, a design studio based in Singapore.
Before establishing Opacity, I spent seven years as a web designer and developer at Hitachi Asia where I led the company's overall web presence in 6 Southeast Asia regions. Prior to that, I was a web designer at Comwerks before it acquired by Wunderman in 2010.
This is a personal site to showcase my works during my tenure at the past organisations.
What do I do, anyway?
In a nutshell, I design and develop websites that work.
A website that works goes beyond looking pretty. It accomplishes your goals: the action you want your user to take on your website. After all, Design is about problem-solving.
- Low user engagement with your website?
- Low sales and revenue?
- Nobody is signing up?
The problems may lie in your design. Have you ever visited a website and only to feel it’s going to be impossible to find what you want?
Lack of clarity, bad navigation, awful search results, or simply slow loading may cost your business as your users leave the website without taking any desired action.
A poorly designed website does make users frustrated.
In contrast, an effective and optimised website will lead the users to find exactly what they are looking for. It directs them to purchase a product, fill out a contact form, or call your sales phone number.
Thus, it will increase your revenue without a need to increase your advertising spend.
That's what I do.
My Design Approach
Design for Conversion
This is not to say I disregard the pretty elements though. Even we implement the most sophisticated tactics to boost your conversion rates, but if the website looks like crap, your business credibility is at stake. Don't do that. Visit my past works to see how I treat visual elements.
And yet, unlike fine art, a website must have goals to accomplish beyond aesthetics. What does your website mean for your business?
- An e-commerce site sells goods and services.
- A marketing site communicates a message and gathers leads.
- A political site voices political views or campaign.
With your goals is in place, we can determine the measure of the success of your website.
There are several methods for this: surveys, heuristic evaluation, focus groups, usability labs, analytics, and some others. Each of these approaches has a different purpose. Most organisations will utilise more than one and use them in a way that ensures the goals are met.
I am a strong advocate for analytics. I was trained in Google Analytics for more than 8 years and a Google Analytics certified professional.
Data is My Partner
Google Analytics is based on data collection, processing, and reporting. It is a great way to ensure your marketing efforts are on the right track.
It has a lot to offer. Not only we can locate the trouble spots on the websites, but also create insightful data stories such as:
- How are visitors getting into my site?
- What pages are they viewing? For how long?
- What are the demographic characteristics of them?
- What kind of devices do they use?
Still, reporting the data is one thing and analysing them is completely another. The role of web analyst is to interpret the data and make a right design decision based on it. Google Analytics data is my compass to design a website that works.
Hitachi Singapore Portal Redesign
Collaborate with various stakeholders in Singapore and Japan, I was assigned to revamp the homepage and product section of the corporate site in 2017.
Startup My City
Startup My City is a multi-channel thought leadership programme, a collaboration between Hitachi and The Economist Intelligence Unit. I developed Startup My City programme into web platform.
Hitachi in the City
In 2016, I designed and developed a web-based application featuring the company's a wide variety of solutions, categorised by the industry.