Humanizing Technology through Design

Welcome to my personal website. I am an Interaction Designer based in Singapore.

Why did so many digital products fail? It’s easy to assume that if a product is built with cutting-edge technology and crafted with a strong marketing message, commercial success is highly likely. And yet, we can’t ignore that most people buy a product or service to solve their problem. As such, a deep understanding of human, the people who interact with the product, is critical.

The cause of failed products is quite often a misalignment between the product offers and the user’s needs. Equipped with empathy, designers are skilled at articulating people’s needs and translate them into demand. My mission as a designer is to help businesses grow by delivering best-in-class digital products that customers love.


Random Work and Scribble

Some random stuff. Unstructured content, mainly visual and less wordy. 

The Next Generation Trading Platform in Your Pocket

Designing mobile solutions for institutional forex trading, its trade-offs, and other design-related topics.

Making Affiliates’ Life Easier

The focus of this case study is solving design problems with the Double Diamond framework.

Everything is Personal: Targeted Advertising

Lazada Advertising is a large-scale ecosystem that encompasses multiple Ads solutions in 5 platforms.  

In the Blink of an Eye: Designing a Dry Eye Detector

This product is a customer-facing app I designed for the World’s No. 1 Eye Care brand.

Reaching Global Leaders and Decision Makers

The Startup My City was Hitachi’s content hub to create awareness about the company’s Social Innovation solutions.