Humanizing Technology Through Design
Hi there, thanks for visiting my website! I am a designer based in Singapore.
Why do so many digital products miss the mark? Many believe that technology and marketing lead to success. But here’s the catch: people buy products to solve their problems. The key lies in deeply understanding the human – the people interacting with the product. Designers, armed with empathy, excel in translating user problems into demand. My goal as a designer is solving meaningful problem and crafting digital experiences that people love.
Highlights
DASHBOARD DESIGN | OLEA
PRODUCT DESIGN | OLEA
Raising financing request has historically been cumbersome and time-consuming. By leveraging AI automation, we aimed to cut down administrative tasks.
MOBILE APP | SPARK SYSTEMS
Designed for institutional investors, this app was a companion of its desktop platform and tailored to meet the needs of financial professionals.
DESIGN SYSTEM | OLEA
As the founding designer at Olea, a Standard Chartered Ventures portfolio, my initial task was to develop a scalable design system from the ground up.
PRODUCT DESIGN | LAZADA
Small businesses selling on Lazada found the earlier Ads platform too complex, which deterred them from considering these solutions as viable options.
KIOSK | SYSTAINE
Launched in 20 Watsons stores across Singapore in 2019, this app improved customer engagement while promoting eye health awareness.
OTHER
Here’s a collection of creatives I’ve created over time, from sketches and wireframes to journey maps.
GEN-AI
Here is a curated collection of images I’ve created with Midjourney over the past year.