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Humanizing Technology Through Design

Welcome to my personal website. I am a product designer based in Singapore.

Why do so many digital products miss the mark? We often think cutting-edge technology and savvy marketing guarantee success. But here’s the catch: people buy products to solve their problems. The key lies in deeply understanding the human – the people interacting with the product. Designers, armed with empathy, excel in translating user problems into demand. My goal as a designer is solving meaningful problem and crafting digital experiences that people love.

Currently, I’m fascinated by the endless potentials of Generative AI.

Highlights

PRODUCT DESIGN | OLEA

Through automation, the goal is to improve the user experience by slashing Financing Request submission times by 50%, allowing customers to minimize administrative tasks and focus more on what truly matters.

UI DESIGN | OLEA

Investors often grapple with the sheer volume of data and indicators in the regular report. The dashboard design aims to curate the report by presenting data in a format that’s easy to digest, enabling investors to grasp key information quickly.

DESIGN SYSTEM | OLEA

As the founding designer at Olea, a Standard Chartered Ventures portfolio, my initial task was to develop a scalable design system from the ground up — a foundational step that streamlined our workflows.

PRODUCT DESIGN | LAZADA

Small businesses selling on Lazada found the earlier Ads platform too complex, which deterred them from considering these solutions as viable options.

MOBILE APP | SPARK SYSTEMS

Designed specifically for institutional investors, this app was a companion of its desktop platform and tailored to meet the sophisticated needs of these high-level financial professionals.

GEN-AI

I am currently passionate about the world of Generative AI, firmly believing in its power to transform my industry. Here is a curated collection of images I’ve created with Midjourney over the past few months.