Humanizing Technology Through Design

Welcome to my website. I am a designer based in Singapore.

Why do so many digital products miss the mark? Many believe that cutting-edge technology and savvy marketing lead to success. But here’s the catch: people buy products to solve their problems. The key lies in deeply understanding the human – the people interacting with the product. Designers, armed with empathy, excel in translating user problems into demand. My goal as a designer is solving meaningful problem and crafting digital experiences that people love.

Highlights

UI DESIGN | OLEA

Navigating Portfolio With Confidence: Dashboard UI Design

The dashboard design aims to curate the report by presenting data in a format that’s easy to digest, enabling investors to grasp key information quickly.

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PRODUCT DESIGN | OLEA

Turning Tedious Tasks Into Delightful User Experiences

Through automation, the goal is to improve the user experience by slashing Financing Request submission times, allowing customers to minimize administrative tasks.

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MOBILE APP | SPARK SYSTEMS

The Next Generation Trading Platform in Your Pocket

Designed for institutional investors, this app was a companion of its desktop platform and tailored to meet the needs of financial professionals.

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DESIGN SYSTEM | OLEA

Building a Robust Foundation With a Tokenized Design System

As the founding designer at Olea, a Standard Chartered Ventures portfolio, my initial task was to develop a scalable design system from the ground up.

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PRODUCT DESIGN | LAZADA

Empowering Small Businesses With Hassle-Free Advertising Solutions

Small businesses selling on Lazada found the earlier Ads platform too complex, which deterred them from considering these solutions as viable options.

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KIOSK | SYSTAINE

How Can We Make Eye Testing More Engaging and Fun?

This app was launched in 20 Watsons stores across Singapore, boosting customer interaction and eye health awareness.

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OTHER

Random Design Stuff

Here’s a collection of creatives I’ve created over time, from sketches and wireframes to screenshots and journey maps.

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GEN-AI

Creative Experiments With Generative AI

Here is a curated collection of images I’ve created with Midjourney over the past year.

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